Columbia – F25

PROJECT OVERVIEW

A new line of fashion forward puffers by Columbia, shot in a premium and elevated way. For fall of 2025, the Amaze Puff jacket collection launched and was a huge step into the world of fashion for Columbia. While the product maintains Columbia’s commitment to technical excellence, the goal of this collection was style and personality, reaching out to new, younger consumers, while not losing their core audience.

From original concept pitching to pre-production planning and on-site direction and product styling, I directed and shaped the overall creative tone of this campaign. Everything from the studio paint color to the pair of socks the talent wore was carefully chosen by me, and brought to life by the production and photography team at Columbia’s internal photo studio.