Cascade Designs - Spring + Winter

PROJECT OVERVIEW

Every shoot for Cascade Designs was a cross-brand shoot, needing to feature all five brands. My role as art director was to make sure each product was being highlighted, while maintaining brand consistency across each brand’s unique look.

I worked closely with our producer to scout locations, prep, and play a hands-on role in product styling and art direction. We had to be detail oriented to make sure no competitor brands were featured during the shoots, whether it was what the talent was wearing or a chair around a campfire. We primarily did three larger shoots throughout the year to capture all of our content needs, a summer focused camping, winter focused, and a summer backpacking.