Columbia – S25

PROJECT OVERVIEW

For spring 2025, the Columbia Heritage Collection was inspired by the Oregon Coast, which paved the way for the art direction for this campaign. Not only is the collection style forward, but it’s functional and featured a reimagined fishing vest inspired by the original one Columbia founder, Gert Boyle, made in the 1960s. As a result we decided to take the collection back to its point of inspiration to highlight its versatility and play up the coastal focused print.

I worked closely with a great production team to direct a wonderful group of four talent on the Oregon Coast. We were able to capture amazing footage that highlighted the product’s technical features, as well as pushing Columbia’s fashion photography forward. In addition to creative direction and toolkit production, I worked with Columbia’s executive leadership to redesign the global toolkit template used across all campaigns and categories, to better serve our regions and highlight our assets.