Columbia – F24

PROJECT OVERVIEW

Columbia’s Icons Collection campaign for the fall of 2024 highlighted reimagined classic products, with new designs and updated materials. The goal of this collection is to highlight the fashion forward product, while still showcasing its performance. The product team was inspired by the après-ski world, which lead the connecting for the shoot and campaign.

From original concept pitching to pre-production planning and on-site direction, in quite the snow storm, I directed and shaped the overall creative tone of this campaign, designed the visual assets, and produced the global toolkit, consisting of all assets from social media carousels, collection videos, product copy, and retail directives . On location I worked closely with a great team, Adam Dahlan as DP and Jules Davies as the photographer, to capture compelling moments that highlighted the product, while fostering an enjoyable and creative environment for the entire team to make their best work.