Smith Optics Product Design
Smith Optics Bike & Snow Product
PROJECT OVERVIEW
The creative team at Smith Optics is continuously asked to make new innovations stand out with considered colors, graphics and materials. As part of this small team, it is our job to bring to life these designs in a way that feels approachable and inclusive, but also remains globally on-trend and innovative. This process includes trend-forecasting, color theory, and material applications all considered to the finest detail.