Smith Product Design

Smith Optics Product Design

YEAR 2019-2021

ROLE Designer | Art Direction

CONTRIBUTORS Bleach Studios, Cody Browning

Smith Optics Bike & Snow Product

PROJECT OVERVIEW

 

The creative team at Smith Optics is continuously asked to make new innovations stand out with considered colors, graphics and materials. As part of this small team, it is our job to bring to life these designs in a way that feels approachable and inclusive, but also remains globally on-trend and innovative. This process includes trend-forecasting, color theory, and material applications all considered to the finest detail.