Columbia x Star Wars – F24

PROJECT OVERVIEW

Columbia has a long history of collaborating with Star Wars for coveted collection launches, the most recent being The Vader Collection for fall of 2024. This campaign is a unique team effort between creative, internal partnerships, the external team at Lucas Films, copywriting, e-commerce, retail and social media. The entire art direction for the collection starts with the design of the product hangtags, which branches out into the design of the shoebox, photoshoot concept, visual center, and retail assets.

This collection was a huge lift, with everything needing to run through the team at Lucas Films, in addition to maintaining accuracy and inspiration from the Star Wars films. For research I watched all nine films to create a variety of concepts inspired by various moments and themes in the films. The collection launch was Columbia.com’s busiest hour in the history of the site, with all product selling out.