Columbia – F24

PROJECT OVERVIEW

Columbia Titanium Ski Collection was a Tier 2 campaign, with the goal of pushing us into a higher performance category, while maintaining the feeling of Columbia that consumers’ know and love. I came up with the direction of staying loyal to your local mountain and showing that folks don’t need to head to the biggest resorts to get some incredible skiing.

I worked closely with the production team to direct a group of four skiers all over the mountain at Lost Trail Ski Resort in Montana. We were able to capture the aspects of the small hill that made it beloved by so many, while showing the product’s ability to perform during intense skiing. This campaign highlighted a new product launch of the Platinum Peak Kit, which was widely celebrated by the product team for being able to showcase the collection so well.